Millennials will soon become the largest group looking to buy and sell their homes, and are set to become the real estate industry?s most influential demographic. To keep your real estate business thriving over the next two decades, you will need to attract both Millennial customers and agents. Here are a few characteristics to keep in mind.

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The housing industry is being pulled in two directions Baby boomers who have the cash flow to invest in real estate are still the priority for many builders. However, the up and coming millennial homebuyers have a new set of requirements for their future homes. So builders are scrambling to create houses tailored toward the new generation.

Your Million Dollar Year in Real Estate by Jim Lowenstern, CEO.